As the hand-picked members of the world’s press walked out of Apple’s iPhone 7 event, they and countless more watching online were busy working on the
coverage of the event firstly in their heads, then at a keyboard, before hitting the digital presses. Balancing arguments and personal judgement, everyone will have had a different experience of the event. Personal decisions influence the coverage, an Apple event especially. It’s not just a matter of relaying facts, it’s about offering opinions and context.
Given that, shall we ‘think different’ about Tim Cook’s event and have some fun? Rather than be guided by a single viewpoint, I shall leave it to you dear reader to decide what sort of coverage you’d like to read. At the end of every section, you can guide the tone of the next part of the coverage.
Let’s start with a simple question. How confident are you about Apple’s future?... comment below
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