Taking a look back at an important week for Apple when Tim Cook and his team launched a raft of new products, including the iPhone 7, the iPhone 7 Plus, the Apple Watch Series One and Two, and updates to the iPad range
. Apple Loop also includes thoughts on the dual-lens camera, the removal of the headphone jack, updates to the older iPhone models, and a lesson in how not to use Twitter.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read the weekly digest of Android news here on Forbes).
No Surprises With The Predictable iPhone 7
The big news has to be the release of the iPhone 7 and the iPhone 7 Plus. All of the leaks and rumors that came to prominence in August were true – the form factor is that of the iPhone 6 and 6S families, there is a new home key, the headphone jack is no more, and the 16GB internal storage option has been euthanized (32GB, 128GB, and 256GB are your options). Forbes’ Aaron Tilley has taken a look at the smaller 4.7 inch model and the bump in specifications:
The iPhone 7 houses Apple’s new processor chip, the A10 Fusion. It has four computing cores — two high performance processors and two high efficiency cores. Apple said the new chip is 40 percent faster than the last-gen A9 chip. Apple also has a new six-core graphics processing unit in the phone, which is 50 percent faster than the GPU in the A9 chip.The design of the phone looks roughly similar to the iPhone 6 and iPhone 6s. Apple has typically updated the design every two years, but is foregoing that redesign this update cycle. Most noticeably, the iPhone 7 has concealed the antenna bands on the back. The iPhone 7 now comes in a glossy jet black finish, along with a softer black, gold, silver and rose gold.
If you’re looking for something a little bit different, my review of the event is a slice of ‘interactive fiction’ where you are the writer and can ‘Choose Your Own iPhone 7 Review.’ All in all, it’s a rather boring update.
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