The "Back to Life" singer, 35, once again rocked her bare-faced look on air, inspiring Tamron Hall, Billy Bush andAl Roker to join her. As all three anchors removed their makeup, Keys exclaimed, "You don't have to. It's not for me, it's for you!"
For Keys, going without makeup is "really empowering, really freeing," she toldSavannah Guthrie earlier in the broadcast. "We put so many limitations on ourselves…in a lot of ways I'm sick of it. I'm over it, to be honest … It's about being our unique, own selves."
But beauty products still hold a place in her heart. "I love makeup. I love my lipgloss, I love my blush, I love my eyeliner," she clarified. "At the same time, I don't want to feel beholden [to it]."
Her new outlook is having a positive effect on her life, too: "I'm feeling centered. I'm feeling powerful. I'm feeling clear."
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